A collection of work done for Justin Brands, including Tony Lama, Justin Boots, and Chippewa Boots. With a rich history dating back to 1879, Justin has become an iconic brand known for quality craftsmanship and timeless style. My design projects—including PR kits, catalogs, branding, and illustrations—aim to highlight this legacy while also reaching new audiences. Through thoughtful design and storytelling, my objective is to enhance each brand's visual identity and engage both loyal customers and newcomers alike.

 Justin PR Kit

The primary goal of this PR kit is to create a memorable experience for influencers that fosters a deeper connection with the Justin brand. By combining informative content with interactive elements, the kit aims to encourage influencers to share their experience with their followers, ultimately driving brand awareness and engagement in the western fashion space.

Components:

  1. Intro Card:
    A vintage postcard that evokes nostalgia and celebrates Justin Boots’ long history. Featuring classic imagery, it serves as a keepsake reminding them of our brand’s enduring spirit.

  2. Stickers:
    A fun set of custom stickers featuring iconic Justin branding and playful western slang, encouraging influencers to personalize their boots and share on social media.

  3. Justin History Timeline:
    A concise, visually appealing timeline showcasing key milestones in Justin's history, complete with illustrations and vintage photos, enhancing storytelling and brand connection.

 

chippewa rebrand proposal

In this project, I set out to rebrand Chippewa Boots, giving it a fresh look while celebrating its long history since 1901. Starting in a small factory in Chippewa Falls, Wisconsin, Chippewa has always been about making top-quality rugged boots for every adventure. Inspired by the hardworking loggers and engineers who built our roads and structures, each pair of Chippewa Boots represents strength and durability.

To honor this legacy, we retained key elements and colors from previous versions of the Chippewa logo, blending tradition with modern design. The proposal included two separate logos—one tailored for work and the other for lifestyle—ensuring that each captures the essence of the brand while appealing to different audiences. My goal was to connect with a new generation while staying true to what makes Chippewa special.

NRs (national roper’s supply) magazine spread layout

This project was a featured trifold spread in National Roper’s Supply (NRS), where my goal was to showcase Justin Boots' New Frontier line while emphasizing the deep, enduring connection between our brand and the world of rodeo. I aimed to create a design that was both clean and visually striking, while also honoring Justin’s rich history and craftsmanship. The Frontier line is engineered to support those on every journey, crafted from premium full-grain leathers and offering unmatched comfort.

justin ballcap designs

For this collection of Justin Boots ball cap designs, my goal was to seamlessly blend western imagery with the brand’s timeless heritage. I aimed to evoke the bold, adventurous spirit of the West, while infusing a sense of playfulness and modern appeal. This fusion not only honors the rich traditions of the West but also transforms the ball caps into a statement of personal style, offering a touch of the frontier to everyday life.